OMR BEAUTY presents a new fragrance, visualized by the photography and directing duo Mira & Thilda c/o AGENT MOLLY & CO
CREDITS / DETAILS / VIDEO EMBED LINK
Young Swedish actors Omar Rudberg and Edvin Ryding have become global stars through their roles in the Netflix series "Young Royals." OMR Beauty, the beauty brand founded by Omar Rudberg, is now presenting a second fragrance following the release of its first fragrance (as reported by GoSee), with a campaign once again directed by the creative sister duo MIRA & THILDA. The campaign was produced in collaboration with the award-winning production company Slutet är Nära (=The End is Near) and once again stars Omar Rudberg and Edvin Ryding.
OMR Beauty's vision is to break norms and inspire people to embrace their true selves. Mira & Thilda's visual style is the perfect complement to this. Their collaboration began last year with the launch of the perfume DUO, which sold out in Europe in less than 48 hours, and will now continue with a series of exciting product launches in 2025.
”When we received the brief and heard Omar and Edvin’s initial thoughts, we were immediately excited to build on their ideas and create a world inspired by an edgy runway and dark underground aesthetics. Much of our inspiration comes from our early twenties and the rave culture in Stockholm and Berlin. Collaborating with OMR again, a brand that dares to challenge norms and shares our vision both visually and narratively, is incredibly exciting!” Mira & Thilda Berglind
Mira & Thilda's journey began in photography, where they honed their eye for lighting, composition, and capturing the moment—qualities that naturally translated to the world of film. Combining precision and playfulness, they create visual experiences. More info via AGENT MOLLY & CO.
CREDITS
Director MIRA & THILDA c/o AGENT MOLLY & CO
Production Slutet ar Nara
About AGENT MOLLY & CO
Stockholm-based Agent Molly & Co was founded in 2002 by Molly Karlberg and Sara Sinnby. Right from the start our guiding principles have been focus, ambition and commitment. We enjoy great success representing some of Sweden’s most innovative photographers, illustrators and stylists, working within both the Swedish and international markets whilst focusing primarily on advertising and fashion. Our customers range from large multinational corporations to smaller companies, advertising agencies and magazines.
Each of our artists has their own unique niche, making it easy for our clients to find exactly what they are looking for. As agents, we are involved in the creative process from concept to finished image, thus ensuring that clients aren’t lumbered with bothersome practical details. For our photo shoots we arrange models, hair and make-up, transport, hotels, plus the necessary tecnology and studio - in short everything needed to create the ultimate working conditions for the best possible photo session.
Put simply, our job is to connect the right artist with the right client. That may sound easy, but making the perfect match requires genuine know-how and long experience. Agent Molly & Co strive to continue developing, challenging and aiming high. All for our artists’ and customers’ best.
GoSee : agentmolly.com
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
