Selina Gasparin is an biathlete and winner of world cups and Olympic medals. Many people are surprised to find out that she is an avid user of electic bicycles. Supported by Flyer, we were invited to spend a day with her, documenting her summer training, with a focus on the role her electric bicycle plays in her every day life...
DOP: Stefan Dux
Client: Flyer E-Bikes
Production: Christof Pluemacher
Creative Director: Tom Malecha
Post Production: Stefan Dux
Celebrity: Selina Gasparin
Camera Assistant: Elias el Ameri
Selina Gasparin is a biathlete, a winner of World Cups and Olympic medals. Many people are surprised to hear that this competitive athlete is an avid e-bike rider.
FILME VON DRAUSSEN – agency for visual content and specialized in outdoor sports & tourism – was invited by FLYER to document a day with Selina Gasparin, with a peek at her summer training and, in particular, the role that her e-bike plays in her everyday life... FLYER has been a Swiss e-bike pioneer since 1995. The maximum production capacity is 400 FLYER E-Bikes per day.
Production of the video was in the hands of Christof Pluemacher, who organized large photo productions for the automotive industry for several years as a producer in Los Angeles. Creative Director was Tom Malecha, who founded FILME VON DRAUSSEN after fifteen years in various creative agencies in Hamburg and Zurich.