'Ready like never before' - BRÜDERCHEN & SCHWESTERCHEN cast models Gioia K. and Anne G. for the new NRW disaster control campaign

A Germany-wide casting was organized for the disaster control team to find volunteers. After all the roles had been filled, the shooting was supplemented by model roles. Here Gioia K. and Anne G. c/o BRÜDERCHEN & SCHWESTERCHEN were able to score points. 

The Ministry of the Interior of North Rhine-Westphalia and the seven aid organizations Malteser (MHD), Johanniter-Unfall-Hilfe (JUH), the Arbeiter-Samariter-Bund (ASB), the German Red Cross (DRK), the Deutsche Lebensrettungsgesellschaft (DLRG), the Verband der Feuerwehren (VdF) and the Technische Hilfswerk (THW) have jointly launched a new campaign to strengthen volunteering in disaster control.

“We think it's great and are naturally delighted to have found models for such an important institution.” Brüderchen & Schwesterchen. The motif was photographed by Nady El-Tounsy.

The new campaign aims to highlight the population's ability to protect themselves, strengthen volunteer work in civil protection and place a special focus on diversity and the proportion of women in civil protection. The “Ready like never before” campaign follows on from the “#EngagiertFürNRW” image strategy for member retention and recruitment.

 
CREDITS
Client     Katastrophenschutz NRW
Advertising Agency     Kopfkunst Agentur für Kommunikation GmbH
Model     Anne G.
Model     Gioia K.
Photographer     Nady El-Tounsy

  BRüDERCHEN & SCHWESTERCHEN GMBH

 

BRüDERCHEN & SCHWESTERCHEN GMBH

For this shooting the client organized a casting of voluntarys working for the disaster prevention. In the end the casting was supplemented by three other roles and Anne G. as well as Gioia K., both c/o Brüderchen & Schwesterchen were chosen for two of the supplemented roles.

About BRÜDERCHEN & SCHWESTERCHEN GMBH
Are you looking for a model to convey a message? A model who speaks to a given target group? A model who sells a product? Bull’s eye! As an owner-run model agency in the vibrant city of Düsseldorf, since 2006 we have been developing our portfolio with a broad range of distinctive faces, special characters, and natural beauties - full of life and with that little extra for each individual occasion.

We are a reliable partner for our clients when it comes to planning and staging photo-shoots, filming and presentations. We provide models and actors fast, flexibly and without fuss for both national and international campaigns, thus lending the right face to all of our clients’ messages. Professional photos make your choice easier, and show each model naturally and in all their versatility. We don’t do can’t - and our excellent team ensures that everything goes smoothly for you from initial enquiry to wrapping up a project.  

GoSee : bruederchenundschwesterchen.com

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