Bedlinens made from wood - IKEA not only astonishes JÖRG c/o BRODYBOOKINGS in the latest spot
CREDITS / DETAILS / VIDEO EMBED LINK
At IKEA, sustainable products are front and center in the company’s endeavor to make the world a better place. The goal is to become a fully circular and climate-positive business by 2030. To help promote a recycling economy, IKEA commits to recycling and procuring as many resources from renewable sources as is humanly possible. The TV spot with BRODYBOOOKINGS model Jörg presents an entertaining take.
Today, so many IKEA products are already produced in order to reach these goals – and so well, you couldn’t even tell which. Background information on IKEA’s commitment and plenty of products can be found here – GoSee : ikea.de/Nachhaltigkeit
CREDITS
Director Frieder Wittich
DOP Jörn Haneld
Client IKEA
Production Zauberberg Productions
Art Director Niki Sauer
Producer Eva Strittmatter Power,Kristina Habel
Visual Effects Radoslaw Jamrog
Music Friedemann Frank
Styling Simone Eichhorn, Suzanne Gebhardt
Hair & Make-up Nadin Wagner, Kim Angermann
Set Design Grit Kronacher
Model Jörg c/o Brodybookings
Model Lisa F.
Agency thjnk
Executive Producer Frank Siegl
Head of Art Dep. Kirsten Garbade
About BRODYBOOKINGS
Markus Brodbeck aka Brody started casting for some directors in 1997. Good scouting and casting work made Brodycasting successful. Numerous clients and campaigns found their face with Brodycasting. In 2001 Brodymodels was founded to give special talents a home and open doors to international partners. Ever since, a few brodymodels made their way into the fashion business. A locationservice called Platzverweis in Stuttgart/Berlin offers attractive architecture for any production since 2002 and showcases in the publication of the IF Design awarded 40 Räume Stuttgart and 40 rooms Berlin. New labeled Brodybookings brings Brodycasting and Brodymodels back together and brings up a brand new artist department featuring longtime professionels and hottest new discoveries. Brody is heading the company and three more bookers are supported by 2 trainees and scouts. Platzverweis is lead by Alina Franke and one more trainee and when neeeded, some free lancers.
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