Woven Stories – ELEMENTS PRODUCTION SERVICES PVT LTD produces motifs and an image film for the saree specialists from SHANTI BANARAS
CREDITS / DETAILS / VIDEO EMBED LINK
Rising from the alleys of Banaras … Delhi has a new go-to place for Zari or Banarasi fabrics : SHANTI BANARAS. For the latest collection, ELEMENTS produced the image film with Director Supriya Tandon in the old town of Delhi. In front of the camera in the monument-protected location stood models Riya Sharma and Supriya, who were styled by CD Nikhil D. The campaign motifs were photographed by Bikramjit Bose. Hair & make-up: Mitesh Rajani, DOP: Amal Sudhakaran, and Producer: Harsha Sinha c/o ELEMENTS.
“The Shanti Banaras company brand collection : Inspired by the twist and twirls of floral patterns found in nature, the gleam of a gold & silver finish radiates an ambience through this treasured royal blue saree. On Supriya, defying the art of Jamdani that is always made in solid clear-cut blocks – is this intricately woven, real gold & silver Zari ‘Garden of Flower’ saree. The motifs are intertwined to provide shades of Zari as if hand-painted with gold and silver, quite different from the traditional concept of a Jamdani. A ‘Garden of Flowers’ concept is precisely detailed to every single dot of a motif. Very rarely woven and just as rarely designed.”
What make the sarees so special ? “Authentic Zari weaving craftsmanship is exposed only to a handful of people with Banaras as its origin. Our sarees are made with 98.5 percent silver and plated with 24k gold to retain the authenticity of the classic weave, enabling them to be passed on through the next generations as a keepsake of heritage. The art of weaving takes months to birth a saree and is often a mix of numerous weaving techniques, practiced for generations by our master craftsmen. Our textiles are the result of an ardent effort to revive the best of traditions and express what lies in our heart & soul – the heritage of Banaras.”
ELEMENTS Production is an integrated full-service production company with experience in handling a vast range of assignments for video and photography. From glamour and fashion to automotive and airline, travel and hospitality to social and health, our capabilities are not limited by genre or geography.
GoSee : instagram.com/shantibanaras & elements.asia
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