‘Keep the Summer Alive’ – Sophie SCHWARZENBERGER c/o JULIA WALDMANN with photos and film for the client AIR UP®
CREDITS / DETAILS / VIDEO EMBED LINK
Air up is declaring war on sugar-sweetened beverages : “air up® is so much more than a water bottle – it’s a hydration revolution. Our one-of-a-kind drinking system transports carefully-crafted ‘flavors’ through the mouth to the olfactory receptors, where your brain perceives the smell as taste.” AIR UP®
Sophie SCHWARZENBERGER c/o JULIA WALDMANN produced the film ‘Keep the Summer Alive’ presented here on commission for the agency Très Bien plus the corresponding campaign motifs for the innovative pod service with impressive taste solely through the sense of smell : “With air up®, you only drink water. Without sugar, without calories, without additives. That’s why our aroma pods are safe for people suffering from allergies or diabetes.”
Retronasal smell is the phenomenon that makes air up® even possible. It’s the technical term for a simple process – tasting with your nose. When you smell something, it passes through the throat to the olfactory center in the nose and is perceived by the brain as taste : “Mind-blowing, right? 80% of the tastes you experience are actually things you are smelling. The tongue may talk the talk, but it’s the nose that walks the walk when it comes to taste.” says air up.
GoSee : air-up.com & juliawaldmann.com
CREDITS
Director Sophie Schwarzenberger c/o JULIA WALDMANN
DOP Sheldon Klopper
Client air up®
Advertising Agency Tres Bien
Hair & Make-up Ellen Grabant
Photographer Sophie Schwarzenberger c/o JULIA WALDMANN
About JULIA WALDMANN
Julia Waldmann represents an exclusive group of photographers and video artists: Alexandra Polina, Matthias Wehofsky, Sophie Schwarzenberger, Stefan Thurmann.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
