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News // 19 News by PAWEL FABJANSKI


PAWEL FABJANSKI photographs the PORSCHE campaign with tennis star Iga Swiatek on commission for DDB Warsaw - ‘Dream in Full Color’

PORSCHE Poland and tennis superstar Iga Swiatek, two-time winner of the Porsche Tennis Grand Prix, have entered a partnership planned to span several years. The announcement of the cooperation was accompanied by a photo shoot by PAWEL FABJANSKI with the Porsche Taycan, inspired by the slogan ‘Dream in Full Color’, the theme of the 75th anniversary of the sports car built in Zuffenhausen, Germany.

“I have so much fun driving this car and, just like the Porsche brand, support the values and feelings conveyed by tennis. I’d like to spread them so that as many people as possible get to watch the sport and take part actively. Such partnerships are a good opportunity to infect people with passion and enthusiasm,” says Iga Swiatek.

The photo shoot, realized in collaboration with the agency DDB Warsaw, provided me with immense satisfaction, particularly because of the profound trust extended by both the client and agency. The photos reflect my personal style, encompassing the color palette, the interplay of light, and the expansive framing. Nevertheless, the indisputable highlight of the session was having Iga Świątek, the world’s number one tennis player, present. Her unparalleled dynamism and energy added a distinct touch to the project, accentuating its uniqueness,” Pawel says about the production.
 
“We’re a good fit,” says the three-time French Open champion. Wojciech Grzegorski, Brand Director Porsche Poland, adds: “Iga reflects the spirit of Porsche impeccably – athletic emotions, striving for perfection, the joy of triumphs in sports arenas and masses of fans all over the world.”

The breakthrough of this exceptional athlete into the top echelon came in 2020 when she won the French Open. In the two years that followed, she gradually climbed the world rankings, firmly demonstrating that her first Grand Slam win would mark just the beginning of a very big career. On 4 April, 2022, she became No. 1 in the world – only to go on and win again two months later at Roland Garros.

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17.10.2023 show complete article

 

PAWEL FABJANSKI photographs a CONVERSE campaign with Polish rapper Janusz Walczuk for 180heartbeats and Jung v. Matt

Janusz Walczuk – rapper, singer and music producer – is an idol of the youngest generation and new ambassador of the iconic brand CONVERSE. Pawel FABIANSKI realized the accompanying portraits in his ever-refreshing and modern visual language. To do so this time, he simply brought the live atmosphere of a concert into the recording studio.

Pawel : The shoot took place in a sophisticated recording studio, enhanced with set design elements created with the use of AI tools. The narrative captures the essence of Walczuk’s creative process, blurring the lines between the intimate setting of the recording studio and the electrifying atmosphere of a live concert.”

CONVERSE shares values such as inclusiveness, openness towards the community and support for the LGBTQ+ community. The brand supports young people by giving them the tools and the space they need to express themselves and develop creativity. These elements may be basic, but for us and our ambassadors, they are essential. Which is why we decided to make Janusz Walczuk our brand ambassador for the Polish market.” says Jacek Chałupka, Communication Specialist at Orbico Style, distributor of the Converse brand in Poland.

The portraits appeared in VOGUE and several other Polish magazines.

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10.10.2023 show complete article