Transportation • 267 News

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TRANSPORTATION ‘Yellow Juke - defy the ordinary’ SEBASTIEN STAUB stages the new NISSAN JUKE for TBWA Paris

22.04.2024 • Sébastien STAUB staged the latest version of the NISSAN JUKE – creating motifs in collaboration with TBWA Paris, Else and SLSO in Spain.

With meticulous attention detail, the photographer and director presented the characteristic lines and modern look & feel of the Juke that whet the appetite for the thrill of adventure. Used by the photographer as a stylistic element were balloons – giving the scenery a playful and carefree atmosphere.

Amid picturesque backdrops and urban landscapes, the yellow Juke stands out as a symbol of bold individuality. Viewers are invited by Staub’s lens to experience the very fusion of artistry and engineering embodied by the Juke and thus bond emotionally with the brand and its vision for the future of automotive design.

The campaign showcases not only the innovative spirit of Nissan’s iconic model but also demonstrates Staub’s talent once again for capturing the essence of a brand with creativity and finesse.


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TRANSPORTATION AITO in Twilight - MARC TRAUTMANN photographs the new HUAWEI AITO M9 Electric Vehicle

09.04.2024 • The new HUAWEI AITO M9 EV was photographed by MARC TRAUTMANN on an empty airfield in China. Production of the spread was in the hands of Jedivisual.

Aito (which translates to ‘ask the world’) is a Chinese car brand originally introduced as a sub-brand by Seres Group in 2021. In June 2023, it was completely acquired by tech giant Huawei.

“There is a difference of only one letter between AITO and AUTO: ‘I’ stands for intelligence, which represents innovative technological capabilities such as the HarmonyOS smart cockpit. Empowered by this one letter ‘I’, AITO continues to make cars smarter.” AITO.

In December 2021, Huawei announced the launch of the brand and introduced the Aito M5 as its first vehicle, developed in cooperation with Seres Group. The second model was the Aito M7, which was presented for the first time in April 2022. The brand’s largest model, the Aito M9, has been manufactured since October 2023. Responsible for post production was POP.


CREDITS
HUAWEI AITO M9 Electric Vehicle
Photographer: Marc Trautmann
Production: Jedivisual
Post Production: POP

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TRANSPORTATION PREUSS UND PREUSS present the global campaign ‘For Achievers’ for the MERCEDES-BENZ eSprinter and are supporting our GoSeeAWARDS Jury

26.03.2024 • PREUSS UND PREUSS present the new global campaign ‘For Achievers’ for the new fully electric eSprinter of Mercedes-Benz, which was photographed by MARKUS WENDLER. Plus, we are very pleased to announce that Maximilian Stengl, Creative Director Art at PREUSS UND PREUSS, is supporting our GoSeeAWARDS Jury this year.

The new eSprinter marks a significant milestone in Mercedes-Benz’s electrification strategy for commercial mobility. Equipped with impressive features and a range of up to 400 km, that more than meets everyday driving needs, it is built for success.

The only logical choice for the claim of the new global campaign: ‘For Achievers’. Photographed by Markus Wendler for Preuss und Preuss, the campaign showcases modern achievers at work with their eSprinter and underscores the topic of electric mobility with subtle blue color accents in the environment.

The global campaign not only showcases the newest version of the eSprinter in Europe – it is also the launch campaign for the first-ever eSprinter in North America and was produced half in Atlanta and half in Madrid.

Produced...

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TRANSPORTATION Anyway’ - an outdoor lifestyle production with the Porsche 991 S2 Cabriolet by transportation duo ANNTHEO

25.03.2024 • With the new series ‘Anyway’, photographer duo ANNTHEO pays tribute not only to the budding spring season but just as much to the unique driving experience of the Porsche 991 S2 Cabriolet.

The Porsche 991 is the seventh generation of the Porsche 911 sports car since its introduction in 1963 and was built from 2011 until 2019. The 991 is the first Porsche with a body made using innovative aluminum-steel composite. The new body in white weighed approximately 80 kilograms less than its predecessor, that of the model 997, thanks to its lightweight design. This resulted in a total weight reduction of around 40 kg in the Porsche 991.

Posing for the lens of ANNTHEO were models Paulina and Antonio S. Responsible for styling was Doreen Regel, with H&M by Brigitte Brenner from Basics.Berlin. Post was in the hands of vividgrey.


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