True to his motto: “Normal is the new boring,” Frank Lübke, people & fashion photographer from Munich/Berlin, works on personal photo projects time and again, without clients, without a commission and without a brief, as a means if free expression. “We’re at great risk of becoming technicians instead of artists if all we do is chalk off one commission after the other.”
As we all know, the Corona crisis severely restricts photographers, stylists and models in their work. It felt at times almost as if we had been banned from practicing our occupation. But we did also have a lot of creative freedom and the space to use it. The most famous photo series by the Munich-based photographer was published weekly and all year round in Stern magazine in 2018. The name of the column was ‘My Beloved Me’, and it was based on the ‘Me, Myself and I’ project by the photographer, in which the portrayed celebrities encountered themselves in the images. This work too was created at first without a client and without a brief.
It’s usually these personal works that push photography forward and lead to the creation of surprising images. Which is why the Corona crisis has also been a chance for creative cooperations. Since the beginning of 2021, Frank Lübke has been working once again on another celebrity portrait series, and we can hardly wait to see the results. Keep on moving. GoSee : frank-luebke-photography.com