‘My BMW doesn’t have to be new. Just always in the best hands’ – the latest motifs of the BMW Service campaign were photographed by EDISONGA in Munich. “The idea was to take the service world out of the realm of sobriety and in a more emotional, warm and stylish direction,” says the photographer. It was all made possible in cooperation with Serviceplan Munich and Neverest.
Also on the team were stylist Alexander Huber, hair & make-up artist ASTRID SCHEPPAN c/o Liganord with casting taken care of by Tamara Sarischwili.
CREDITS
Production Blue Bunny
Advertising Agency Serviceplan
Art Buyer NEVEREST GmbH & Co. KG
Styling Alexander Huber
Hair & Make-up ASTRID SCHEPPAN c/o Liganord
Casting Tamara Sarischwili
About JANA EDISONGA
EDISONGA aka Jana Gumprecht is a photographer and video artist. She currently lives in Berlin.