'Never Get Off' - the FLYER-BIKE campaign by Markus MUELLER für BIKETEC AG
For the client BIKETEC AG and its FLYER-BIKE campaign "Never Get Off", Markus Mueller realized several motifs. The idea behind the communication concept is convincingly simple. Whoever sits on a Flyer-Bike and feels the powerful electric drive, never wants to get back off.
CREDITS
Client Biketec AG/Flyer
Production VISUALEYES ARTISTS / Natalija Fallocca-Bajric
Advertising Agency Kreienbühl&Vogler
Creative Director Oli Kreienbühl
Post Production vivid grey / Simon Geis
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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