28.10.2021  •  Photographers NEWS

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‘What counts and what shapes our lives’ – MAX VON TREU photographs for the 15 Year ICON Anniversary Issue

15 Years of ICON. Publishing house Axel Springer writes : “15 years of ICON are 15 years of the most beautiful fashion, design, beauty, travel, watches and jewelry. Since 2006, the style magazine, a supplement in WELT AM SONNTAG, has stood for luxury with soul and presents icons along with skilled and visionary people.”

MAX VON TREU photographed the editorial presented here for the 15 Year Anniversary Issue with models Bodgan and Darina.

Editor-in-Chief Inga Griese : “For 15 years, ICON has symbolized the joy of the beautiful and valuable things in life – inspiring readers with icons and stories and showing what counts and what shapes our lives. Luxury also entails reflection on sustainability, which is part of our editorial vision. I am grateful for the wonderful team who make ICON such an iconic magazine with their marvelous creativity and skills.”

The Anniversary Issue was published on 25 and 26 September in WELT AM SONNTAG and was also featured for the first time in the new Saturday early issue of the Sunday paper. Plus, ICON published a Collector’s Issue for the first time, produced with a more sophisticated design and distributed additionally to particularly attractive target groups in the luxury market.

Carola Curio, Publisher ICON : “Over the course of 15 years, ICON has evolved into the market and innovation leader in the supplement sector, and is positioning itself today as the leading style magazine in German-speaking countries with high-end topics on luxury and aesthetic. As a supplement in WELT AM SONNTAG, ICON reaches an affluent target group, and we can guarantee our advertising clients a minimum print run of 250,000 copies, which we have even increased to 350,000 for the Anniversary Issue.”

ICON appears nine times each years in WELT AM SONNTAG and is at the heart of the ICON Group, which also publishes the magazines Mr ICON, UHREN and Die Stilisten Hamburg as well as the digital iconmagazine.de and icon.magazin on Instagram.

The models were styled by Julia Quante, with hair, make-up & grooming by Gabrielle Theurer c/o Basics.Berlin. Post production and digital support came from BLINK IMAGING. Max von Treu is represented by Kathrin Hohberg.

GoSee : iconmagazine.demaxvontreu.com

 
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