15.11.2021  •  Photographers NEWS

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ActiveO2 for ADELHOLZENERJONATHAN SCHULE photographs the third consecutive campaign for Adelholzener Alpenquellen GmbH and the agency Jung von Matt, Hamburg

Now for the third consecutive time, JONATHAN SCHULE has been commissioned by Jung von Matt / Hamburg to realize a campaign for Adelholzener Alpenquellen GmbH : “For this project, my team and I took a trip to the Swiss municipality of Zermatt. We spent a whole week there with freeride pros Marion Haerty, Victor de le Rue, Sam Anthamatten and Remco Kayser.” says Jonathan Schule. Photos were shot during the film shoot with ANORAK Film and Sherpas Cinema.

Adelholzener Alpenquellen GmbH is the largest spring in Bavaria and is located in Bad Adelholzen, a district of the Upper-Bavarian town Siegsdorf in the Chiemgau region. Some 600 million bottles are filled each year by the brands Adelholzener and Active O2. Produced alongside the motifs for Active O2 was new photographic material for Adelholzener Mineral Water. And created besides the print motifs were also several side shots for social media channels.

One hundred percent stockholder of the company is The Congregation of the Sisters of Mercy of St. Vincent de Paul in Munich. All profits of the company are used to benefit social purposes. Adelholzener Alpenquellen is successfully represented on the market of more than twenty countries. The second strongest sales market following Germany is Japan.

The landscape shots were taken with helicopter support from Air Zermatt. Jonathan is thrilled to tell us : “Freeride photos from the copter, with the door open directly on the skid !” We present you a few wonderful impressions on GoSee.NEWS as a making-of film.

As a pioneer in the sector, Mineralbrunnen presented its first environmental declaration as early as 1997 in accordance with the EU Eco-Management and Audit Scheme (EMAS), which was certified for the third time in 2004. To produce energy, the company operates solar panels on top of the factory halls. The two agricultural enterprises, which are also part of the congregation and supply the food for the company cafeteria, are Bioland certified. In addition to traditional glass bottles, Adelholzener was the first company of Mineralbrunnen in Bavaria in 1998 to introduce PET bottles, which achieve 25 circulations and are therefore 100% recyclable.

GoSee : adelholzener.de & jonathanschule.com

 
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