22.02.2021  •  Photographers NEWS

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BEN & MARTIN aka BAM photograph the campaign for the new Mercedes-Benz EQV people carrier for PREUSS & PREUSS by means of emotional storytelling – ‘Make your move. For the next generation’

The first fully electric multi-purpose vehicle (MPV), aka people carrier, from Mercedes-Benz has space for up to eight passengers with an impressively extensive e-mobility concept. PREUSS & PREUSS presents the most elegant form of traveling sustainably in the campaign : the new EQV. To realize visuals, the agency based in Stuttgart and Berlin found the perfect partner in BEN & MARTIN, aka BAM.

With its narrative told in an emotional story, the campaign touches upon the needs of its target groups. The topic of e-mobility was staged with a sustainable and stimulating message to underscore the central idea “Make your move. For the next generation.”

Creation was in the hands of Creative Director Patricia Scheder and AD Maximilian Stengl from PREUSS & PREUSS, with art buying by Ellen Kleinbölting. Also on the team in Barcelona was production partner and GoSee Member FALCA. Styling came from Natalie Schneider, with hair & make-up by Katharina Nitzpon c/o NINA KLEIN, and RECOM was in charge of post.
 
CREDITS
Client     Daimler AG
Production     Falca
Advertising Agency     PREUSS & PREUSS
Creative Director     PREUSS & PREUSS / Patricia Scheder
Art Director     Preuss und Preuss / Maximilian Stengl
Art Buyer     ellen kleinbölting
Post Production     RECOM GmbH & Co. KG
Styling     Natalie Schneider
Hair & Make-up     Katharina Nitzpon c/o Nina Klein
Photographer     BEN & MARTIN
REP     Kai Tietz Produktion GmbH, Kai Tietz

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 
The all new Mercedes-Benz EQV Campaign shot by BAM

The all new Mercedes-Benz EQV Campaign shot by BAM

 



About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.
 

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SOURCE : BEN & MARTIN