01.09.2022  •  Photographers NEWS

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Don’t buy into legacy. Build one. - MP CURTET photograph the fashion & transportation crossover campaign for GENESIS

Car manufacturer Genesis continues to make a big splash in the US market – with premium luxury products, redefining the DNA of communication. While others still bet on the lifestyle trend, Genesis is all in on high fashion.

To realize this campaign, now on billboards across the USA, the carmaker teamed up once again with French duo MP CURTET and developed a series of remarkable visuals. Powerful, dynamic, spontaneous, young and refreshing – definitely one to remember.

The images are also appearing in Vogue September and will adorn the walls of New York this year – of course, during NYC Fashion Week.

Genesis is an automobile brand of the Korean Hyundai Motor Group : “Korea is a land of contrasts. Genesis embraces these contrasts. While the athletic yet elegant design of its exterior is reminiscent of classic European cars, the interior combines cutting-edge technology and traditional craftsmanship in soft and unmistakable Korean harmony.”

GoSee : genesis.commpcurtet.com


CREDITS
CLIENT/GENESIS USA
Photographers and Directors: MP Curtet
Agency: Innocean USA
Group Creative Director: Cary Ruby
Creative Director: Kathy Hamilton David Mesfin
Director, Art & Print Production: Barb Sanson
Brand Director: Marco Koenig
Talent: @NejilkaArias
Stylist: @systerstyling Giolliosa Fuller
MP Curtet are represented by:
USA: B&A Kathryn Tyrrel O’Connor
Europe: Christian Severin
France: Cream Paris William Blanc

 
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