The new campaign for DORNSCHILD men’s vests is all about the slogan ‘RAW’. Which is why FRANK LÜBKE’s photos were created in the boiler house of a shut down factory : “One of the very special shoot locations you look forward to as a photographer because a new motif can be created in really every inch of the place.” Dornschild seen by Frank Lübke Photography.
The Munich-based design manufacturer DORNSCHILD, founded in 2013 by Jörn Boysen and Michael Ostermayer, created a genre that shows the theme of vests in a new light for the men’s fashion world that is modern and yet timeless. Hardly any other garment can be used and combined in so many ways and creates an attractive look in no time at all.
And DORNSCHILD is uncompromising : Because a vest back made of lining is taboo, buckles for adjusting the size have been set almost entirely on the sides and concealed. What’s more, the shoulders are wider, and the silhouettes have a narrower cut, giving them a particularly masculine appearance. That’s why at DORNSCHILD, vests are referred to as sleeveless jackets. GoSee : dornschild.com & frank-luebke-photography.com