Electric has gone Audi! Frithjof Ohm incl. Pretzsch with the international campaign + catalog artwork for the new Audi e-tron
"After the first teasers were already shown on GoSee last year, we are now rolling out all of our favorite motifs for the global launch of the first fully electric Audi," says the photographer team Frithjof Ohm incl. Pretzsch. "With a total output of more than 60 motifs and a production period of four months, two creative agencies involved along with various marketing executives from Audi, it was clearly the most elaborate and certainly also one of the most beautiful projects of the past year. The team spirit, the prospect of wonderful locations and beautiful results more than made up for the extremely hard call times in the Nordic summer. We are definitely very grateful for being able to realize it together."
The brand with the four rings presents its first fully electric series-production model, the Audi e-tron. From 0 to 100 km/h (62.1 mph) in 5.7 seconds, a range of over 400 kilometers (248.5 mi) in the WLTP driving cycle, zero local emissions – the full-size SUV is powerful, efficient, sporty, and practical for everyday driving. Its two electric motors produce up to 300 kW and combine with the electric all-wheel drive to deliver optimum performance on any terrain.
CREDITS
Production WIDE
Advertising Agency thjnk
Creative Director Roman Lukowski
Art Director Vita-Viktoria Lubinsen
Art Buyer Susanne Nagel
Post Production Zerone
Styling Jac Ziesmer
Make-up Agnesha Kollien
Location Western Norway + Oslo
Photographer Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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