The bad news first : “The Heinz Packet Roller is sold out for now.” The good news is though : The campaign was a great success. We are talking about the ingenious key chain that can extract every last drop of ketchup out of its condiment packets. The campaign motifs were photographed by Dirk Weyer.
The first and quite innovative ‘Packet Roller’ in the handy size of a key chain came straight out of the HEINZ R&D labs. The nifty gadget looks like a miniature version of the iconic Heinz glass bottle. A slot near the cap includes a blade that will slide a corner off your packet, while a larger slot in the middle lets you slide your packet in. You then rotate a wheel to pull in the packet, and the device squeezes out the ketchup using a set of rollers.
Hamburg-based stills specialist Dirk Weyer had the honor of working with the team from Marmalade (Hamburg) and Wieden+Kennedy (New York) to realize the stills of the campaign.
The H. J. Heinz Company was an American producer of brand name foods. On 2 July, 2015, the company merged with the Kraft Foods Group to form The Kraft Heinz Company. Kraft Heinz is the fifth largest food producer in the world according to the company. It produces and sells a total of more than 200 brands.
GoSee : heinzpacketroller.com & dirkweyer.de