For Publicis Conseil Paris, in the footsteps of world-class architect Oscar Niemeyer – SÉBASTIEN STAUB stages the RENAULT KWID in Rio de Janeiro
A timeless modern visual language that makes people dream to this day. Precisely what Oscar Niemeyer stands for. Which is why his architectural icons of the modern age serve as the perfect background for the motorized icons of our time like the RENAULT KWID presented here, staged as light as a feather with a young look & feel by transportation specialist SÉBASTIEN STAUB.
Sébastian Staub : “I had the chance to shoot this version of the Renault KWID last November in Rio de Janeiro amid the fascinating architecture of Oscar Niemeyer.” Oscar Niemeyer is among the most industrious architects of the 20th century. He made more than 600 buildings in his lifetime.
The Renault Kwid is an extremely affordabe five-seat mini SUV, which has been manufactured by Renault Nissan Automotive India in the Indian city Chennai since September 2015 and is sold for under 4000 euros (257,000 bis 353,000 rupees). Chief Developer of the Renault Kwid was Gérard Detourbet, who was also responsible for setting up the production facility as well as for choosing the suppliers. The vehicle with a base model starting at a price of around 3500 euros was conceived for the Indian market at first and is not available in Europe.
Sébastian was commissioned by the agency Publicis Conseil Paris with AD Alessandro Padalino and CD Gurvan Prioul. Responsible from the client was Eduardo Crepaldi, Regional Account Manager at Landia in São Paulo, Brazil. Post production was in the hands of ZERONE. Production was taken care of personally by Caroline Peyramaure from Prodigious.
GoSee : renault.co.in//renault-kwid & sebastienstaub.com
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