FRITHJOF OHM INCL. PRETZSCH : Luxurious, electric, fast – international artwork for the new AUDI E-TRON, produced in Cape Town for Philipp & Keuntje
With the Audi e-tron and the Audi e-tron Sportback, Audi has presented its fully electric vehicle. In numerous plug-in hybrid models, the advantages of a classic combustion motor are combined with an electric motor. Frithjof Ohm incl. Pretzsch realized the new models in Cape Town for Philipp & Keuntje with Art Director Cornelius Hafemeister.
“Electric, with an ‘S’. Dive into a new, fast but silent and luxurious electric driving experience with bold international communication artwork for the all-new S-versions of Audi’s e-tron and e-tron Sportback. The shoot took place on location in sunny Cape Town. The two ‘hero’ cars were created with CGI. Creative lead by Agency Philipp & Keuntje.”
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