Frithjof Ohm + Pretzsch : CG lifestyle transportation projects for PORSCHE PANAMERA and the MAN TGE launch, plus an atmospheric personal project
“Courage Changes Everything” – with this claim for the launch of the new PORSCHE PANAMERA, Porsche released a web special and a coffee table book. “For this project, we already produced various testimonial stories this year. The series tell the stories of courageous makers and show parallels to entrepreneurial spirit, courage and innovation of the people and in the development of the new Panamera,” says Frithjof Ohm.
The new series was created in St. Petersburg and portrays Russian star chef and owner of several restaurants in Russia, London and Berlin, Aram Mnatsakanov. Since the vehicles were not available for the shoot on site, they were all integrated with CG.
“It´s not a VAN, it´s a MAN” – with this statement and a truly courageous, authentic concept, truck expert man launched its first Van, under the creative executive of Jung von Matt in Hamburg. “We had the wonderful challenge and pleasure to translate this concept into photos for the launch campaign and the first catalog. We scouted, casted and produced mainly on the lively streets of the Berlin Mitte district, and in contrast to that, in the enchanted forests of the German-Czech borderlands and in brute quarries. All vehicle shots were integrated and illuminated per CGI in collaboration with JvM Craft,” Frithjof Ohm tells GoSee.
“36degrees emptiness” : Scouting, an extremely hot day, downtown, somehow deserted streets and then this beautiful vehicle. This personal series just had to be realized...
CREDITS
Client Porsche
Advertising Agency UDG
Creative Director Martin Spies
Photographer Frithjof Ohm & Pretzsch, Frithjof Ohm
Senior Designer Felix Burr
Retouching + CG RECOM CGI
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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