Frithjof Ohm + Pretzsch : fresh images for VOLKSWAGEN and Grabarz & Partner, CONTINENTAL ‘SUV Tyres’ for Serviceplan Hamburg, editorial with boxing champion Jack ‘Golden’ Culcay for MEN'S HEALTH and new website
The artwork for the new TIGUAN CITYSCAPE was created on location in Barcelona for VOLKSWAGEN, commissioned by Grabarz + Partner. In sunny Hamburg Frithjof Ohm + Pretzsch photographed an additional international campaign image for Conti SUV tyres, for CONTINENTAL and Serviceplan Hamburg.
Boxing champion and ‘golden boy’ Jack Culcay was photographed for a ‘punching editorial’ in the current issue of MEN'S HEALTH. 2014 is set to be a big year for the welterweighter. Having bagged the WBA Intercontinental Title in 2012, which he still holds to this day, the 28 year old has set his sights on bigger belts. Culcay says my aim “Is to compete for a European or World championship by the end of the year”. For more work visit their new website.
CREDITS
Client Volkswagen AG
Production Image Nation S.L. + Matthias Pretzsch
Advertising Agency Grabarz + Partner
Creative Director Ralf Nolting
Art Director Melanie Landwehr
Art Buyer Garnet Lange
Location Barcelona
Model Jack Culcay
Photographer Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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