Frithjof Ohm + Pretzsch photograph for the international launch of the new AUDI A7 as the ambassador of a new design language on commission for Philipp & Keuntje
From the sharpened headlights with independent light signature to the upright front end with a broad single frame grille and the coupe-like silhouette to the sculptural rear – the new Audi A7 Sportback is here. GoSee members Frithjof Ohm & Matthias Pretzsch realized the motifs for the international launch of the new AUDI A7 for Philipp & Keuntje. Also on the team were Creative Director Grit Pfefferkorn, Art Director Ines Gerlach and Art Buyer Karen Schwarzer.
"For the international catalog and campaign shoot for the launch of the elegant luxury sports coupe A7, it was off to the metropolis par excellence: New York, and then to the hectic city canyons of Manhattan – so, we definitely love NY... and we love the results. Thanks to the whole great team!"
CREDITS
Client AUDI AG
Production WIDE Production + Matthias Pretzsch
Advertising Agency Philipp&Keuntje
Creative Director Grit Pfefferkorn
Art Director Ines Gerlach
Art Buyer PHILIPP UND KEUNTJE GmbH / Karen Schwarzer
Post Production TREY Digital Studio, Elisabeth Winter
Location NYC
Casting Frithjof Ohm & Pretzsch, Matthias Pretzsch
Photographer Frithjof Ohm & Pretzsch, Frithjof Ohm
CGI Parts PX2
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
