Frithjof Ohm + Pretzsch photograph the new BMW 4 Series – Coupé, Grand Coupé and Convertible for Serviceplan – sportiness combined with breathtaking aesthetics
Frithjof Ohm + Pretzsch were commissioned by Serviceplan with the realization of the complete international artwork for the BMW 4 Series Coupé, Grand Coupé and Convertible. “Three weeks, 5000 km of travel from Barcelona via Valencia to the French Pyrenees, 3 secret cars, a great client, cool creatives, a hard working team and finally a bunch of good looking pictures...,” the photographer team tells GoSee.
The new BMW 4 Series Coupé and the new Convertible are impressive representatives of the dynamic BMW 4 Series. The BMW 4 Series Gran Coupé complements the models of the series perfectly with its convincing natural elegance... Also on the team were Creative Director Sébastien Stabenau, Art Director Georg Verhasselt, and post production came from TREY Digital Studio.
CREDITS
Client BMW AG
Production Matthias Pretzsch, Frithjof Ohm + Pretzsch
Advertising Agency Serviceplan
Creative Director Sébastien Stabenau
Art Director Georg Verhasselt
Post Production TREY Digital Studio
Photographer Frithjof Ohm & Pretzsch / Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
