With the launch of the new Panamera under the claim "Courage changes everything", Porsche presents various stories about courageous entrepreneurs. This new generation changes everything. And without courage, nothing would be any different but just more of the same...
“After meeting star Chef de Cuisine Aram Mnatsakanov from St. Petersburg, this time we met the young founders from mymuesli.com in Passau, the place where the incredible success story of the online muesli began and continues to grow. In the Panamera with Max Wittrock, one of the start-up makers, we visited the places where it all began and from whence inspiration came,” Frithjof Ohm + Pretzsch tells GoSee.
The result – a modern mix of vehicle and people photos in deep colors and beautiful light moods – is here on GoSee, and read the whole story at PORSCHE.
CREDITS
Production Frithjof Ohm & Pretzsch, Matthias Pretzsch
Model Max Wittrock und Philipp Kraiss
Photographer Frithjof Ohm & Pretzsch / Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.