Hello Freshness ! MARKUS MUELLER photographs fun motifs for the KAUFLAND campaign
With his unmistakable visual style, Markus Mueller realized the new KAUFLAND campaign with visually stunning and elaborately produced motifs full of humor.
Likewise, KAUFLAND pushes further ahead with its new visual language and brand communication, which is not only a nod to its large assortment, regionality and reasonable prices, it’s also just supposed to be fun.
Responsible for the complex and impressive prop models was Arndt von Hoff. Production was in the hands of GoSee Member FALCA, Always Everything and Production World.
CREDITS
Client Kaufland
Production Always Everything, Production World, Falca
Creative Director Holger Oehrlich
Art Director Michael Ingino
Art Buyer ellen kleinbölting
Post Production Jenny Cremer
Styling Doreen Regel, Tu Anh Ngo, Nadine Wagner, Stephanie Wüstemann, Stefanie Schwaiger
Hair & Make-up Christa Raque, Maria Morreale, Sefi Yaqub
Props Alexander Kunz, Chantalas
Photographer MARKUS MUELLER
Setbau Arndt von Hoff c/o Liganord
Executive Producer Kai Tietz
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
