Join the iKAMPER Glam Nation - PETER SCHREIBER photographs and films the GENESIS Black Edition X iKAMPER campaign
CREDITS / DETAILS / VIDEO EMBED LINK
Shooting this kind of a road movie with the new GENESIS Black Edition in Croatia this summer was quite challenging, as we are told by director PETER SCHREIBER. But you know what they say : All that counts is the result – and this one’s definitely a must-see !
“The new trend of combining a luxury SUV, like the Genesis GV70, with the glamping lifestyle of iKamper roof-top tents gave us, and the creative team, a lot to talk about and play with…” says Peter Schreiber, director & photographer.
The luxury automobile brand Genesis is a subsidiary of the South Korean conglomerate Hyundai and was founded in 2015. The Genesis GV70 is the second SUV after the larger GV80 and is manufactured only in Ulsan, South Korea.
iKamper, founded by Soon Park, is a multinational brand with customers meanwhile in more than 40 countries : “Diversity and inclusion are at the heart of our values. We’re committed to learning and growing as a company and as individuals. We provide a healthy work-life balance for all of our employees – from Soon, who still goes camping as much as he can, to our production workers in Korea, who are treated with respect and paid fair wages.” iKAMPER.
The video was shot by DOP Chris Behnisch/Ivory Productions, Munich, and production support came from BAAM Productions Croatia.
GoSee : ikamper.com & peterschreiber.com
CREDITS
DOP Chris Behnisch
Production Baam Productions
Producer Mary Bin
Location Croatia
Photographer Peter Schreiber Photodesign
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