Markus Mueller stages expressive imagery for HORNBACH and photographed outdoor motifs in New Zealand
"Winter is coming. And you should be prepared!" Markus Mueller photographed bold and awesome imagery for the client Hornbach, consciously playing in the visual sandbox of hit series such as Game of Thrones or The Walking Dead. Because if you don't do anything about it, wild and untamed nature will take back your yard piece by piece. Do something! Hornbach once again flexes its ballsy approach when it comes to underscoring advertising messages with extraordinary images. And they proved this time that Markus Mueller, the client Hornbach and the agency Heimat have always been a perfect team.
On the South Sea island of New Zealand in the vicinity of Christchurch, Markus Mueller photographed his new outdoor series "Josef & Nils".
CREDITS
Client Hornbach
Production Andreas Krogmann
Advertising Agency Heimat
Creative Director Felix Pfannmüller
Art Director Sascha Jörres
Art Buyer HEIMAT / Franziska Möck
Post Production Sublime Postproduction / Andreas Freitag
Styling Doreen Regel c/o basics berlin
Hair & Make-up Christa Raque
Casting Production World / Kirsten Bätzel
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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