More Punch! Frithjof Ohm + Pretzsch with the JUNGHEINRICH teaser campaign for Publicis Pixelpark in Munich on GoSee
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
How do you show the double-shift power of a forklift battery in emotional photos and tease viewers with just this new product feature? JUNGHEINRICH AG, Hamburg-based company for comprehensive logistics solutions and the agency Publicis Pixelpark in Munich commissioned Frithjof Ohm + Pretzsch to realize their global teaser campaign. In addition to the motifs photographed by Frithjof for online and print campaigns, they produced in parallel the teaser film for the campaign on training, power, fight and stamina of a boxer, which was also directed by Frithjofs and can be seen here on GoSee.
The location where they realized the dense and intensive stills and moving images could only be the legendary boxing club Zur Ritze in Hamburg's Reeperbahn district. And nobody else besides Peter Okoroji, owner and manager of the club and definitely the hardest training congenial fight machine in the world, could have played the hero role better. "A great challenge and very rewarding job. Want to find out more? Watch the behind-the-scenes film.
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