More Punch! Frithjof Ohm + Pretzsch with the JUNGHEINRICH teaser campaign for Publicis Pixelpark in Munich on GoSee
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
How do you show the double-shift power of a forklift battery in emotional photos and tease viewers with just this new product feature? JUNGHEINRICH AG, Hamburg-based company for comprehensive logistics solutions and the agency Publicis Pixelpark in Munich commissioned Frithjof Ohm + Pretzsch to realize their global teaser campaign. In addition to the motifs photographed by Frithjof for online and print campaigns, they produced in parallel the teaser film for the campaign on training, power, fight and stamina of a boxer, which was also directed by Frithjofs and can be seen here on GoSee.
The location where they realized the dense and intensive stills and moving images could only be the legendary boxing club Zur Ritze in Hamburg's Reeperbahn district. And nobody else besides Peter Okoroji, owner and manager of the club and definitely the hardest training congenial fight machine in the world, could have played the hero role better. "A great challenge and very rewarding job. Want to find out more? Watch the behind-the-scenes film.
CREDITS
Director Frithjof Ohm
Production Matthias Pretzsch
Advertising Agency Publicis Pixelpark
Creative Director Stephan Ganser
Art Director Madeleine Schleemilch
Art Buyer Roswitha Haslinger
Editing Severin Renke
Styling Jac Ziesmer
Make-up Anne-Marie Busch
Camera / Grading Severin Renke
FFF Stefan Pulster
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
