Aldi Nord launchte die erste eigene Mode-Kollektion. Der Discounter warb für seine Kollektion unter dem Namen "Aldi Original" mit einer umfangreichen 360° Kampagne. Die Online Kampagne, begleitet von verschiedenen Out of Home Assets, wurde von Territory Webguerillas unter dem Titel "Aldi Original" zur Inszenierung auf Social Media entwickelt. Mit dem Ziel die Marke Aldi Nord ins "Relevant Set" der Zielgruppe zu bringen konnte man in Form verschiedener Gewinnspielen auf den Social-Media-Kanälen von Aldi Nord, sowie in einer Pop-up-Exhibition in Berlin an die Fashion Pieces gelangen. Für die visuelle Umsetzung zeichnete sich von der Planung, Produktion und Postproduktion das Studio Ignatov verantwortlich. Die Kampagne erzielte bereits nach Release ein großes Medienecho, hunderttausenden Impressions und das begleitende Pop Up Event erfreute sich an mehreren Tausend Besuchern.
Director: Denis Ignatov
DOP: Denis Ignatov
Client: Aldi Nord
Production: Studio Ignatov
Advertising Agency: Territory Webguerrilas GmbH
Creative Director: Felix Schmidt, Fabian Haumann
Producer: Justus Paul Ullrich
Post Production: Studio Ignatov
Sound Design: Audioversum
Styling: Jens Schneider
Hair & Make-up: Amalia Alessandra Walczak
Set Design: Jens Schneider
Casting: EVERYDAY PEOPLE
Photographer: Denis Ignatov
Senior AD: Paulo Oliveira
Beraterin: Laura Brückner, Imke Haverbusch
Crew: Patrick Rollka, Domenic Driessen, Henrik Heutgens
ALDI NORD launched the company’s very first own fashion collection.The discounter advertised for its collection with the name ‘Aldi Original’ in a comprehensive 360° campaign. The online campaign, accompanied by various Out of Home assets, was developed by Territory Webguerillas also under the title ‘Aldi Original’ to be staged on social media.
With the goal of placing the brand Aldi Nord in the relevant set of the target group, the fashion pieces were obtainable by participating in different contests on social media as well as at a pop-up exhibition in Berlin. Responsible for visual realization with everything from planning to production and post production was STUDIO IGNATOV. The campaign met with a big response in the media upon release. There were several hundred thousand impressions, and the accompanying pop-up event also proved to be a visitor magnet.
ALDI NORD is one of the leading commercial enterprises in Europe. In Germany, it is the number one discounter. In 2013, it could look back on a 100-year business tradition: from a small initial store in Essen-Schonnebeck, it has successfully developed to become the ALDI Nord Group, which is represented today in a total of nine European countries with more than 70 regional branches. Because in Belgium, Denmark, France, Luxembourg, the Netherlands, Poland, Portugal, and Spain more and more consumers also trust in the reliable ALDI promise ‘Highest Quality – Lowest Price’. GoSee : aldi-nord.de//aldi-original/fashion-aktion
The German National Soccer Team made an appearance in the new home uniform from adidas – which, of course, meant that the DFB needed new motifs for the various areas of application. For the campaign motifs of the ‘Mannschaft’, which is German for team, STUDIO IGNATOV portrayed the national players in a dark set. Studio Ignatov was responsible for the local coordination and production processes in close cooperation with the DFB. The license campaign was then sent to to various international partners and sponsors for multi-media publication in various areas of application. The DFB, aka the German Soccer Association, is the umbrella organization of 26 soccer associations in the Federal Republic of Germany, to which more than 25,000 soccer clubs belong. The headquarters of the non-profit organization is in Frankfurt am Main.
STUDIO IGNATOV is a photo and media production company based in Düsseldorf, from where it conceives, plans and produces inspiring photo and media projects for and with its clients – from classic advertising and commercials to brand & media content. Denis Ignatov: “As a studio driven by aesthetics, we create sustainable and timeless content to make small and big brands alike an emotional experience.” Studio Ignatov was founded in 2014 by photographers Denis Ignatov and Creative Director Daniel Lanzrath in an effort to consolidate competences from different areas. A long-time partner, Producer Justus Ullrich joined them to expand the team. GoSee : studioignatov.com