“Our Solution: the Tasty Revolution. Many of us love the taste of meat – but no longer at all costs. Awareness of the necessity to protect our environment and animals is strongly increasing. And with it the demand for alternatives to animal proteins. We’re taking advantage of these times of transition and have started a movement: the #TastyRevolution.”
The first completely transparent meat production! The start-up PLANTED FOOD produces delicious plant-based meat. “Earlier this year, I had the pleasure of photographing the new CI together with Planted and its agency Foundry. The website is now online, and I am delighted to show you the new look,” says PASCALE WEBER.
Planted, a spin-off of ETH Zurich, has developed a plant-based chicken for the market which is made from pea protein, pea fibers, rapeseed oil, and water, and can be mistaken for real chicken when it comes to taste and consistency. The agency Foundry is supporting the product launch in retail trade shops with CI, positioning, packaging and further measures.
PASCALE WEBER had the honor of capturing the new beverage from Smirnoff Seltzer with two different flavors for Diageo. “We photographed the fruity alcoholic drink in a fresh atmosphere which makes you want to take a sip of it right away,” says the photographer. Diageo wants to continue in the success of Smirnoff Ice with the new brand extension.