The campaign was prepared for Puma to announce new team member: multiple kick-boxing champion, MMA champion Joanna Jędrzejczyk.
Director: PAWEL FABJANSKI
DOP: Mateusz Dziekoński
Production: Pela Kujda
Advertising Agency: High&
Creative Director: Marcin Pyszora, Piotr Kujda
Producer: Katarzyna Maciejewska
Editing: Kuba Tomaszewicz
Post Production: Televisor Studio c/o Photoby&Co
Sound Design: Beat Shop Studio
Music: Kamil Holden
Hair: Agnieszka Koper
Make-up: Maja Adamiak
Celebrity: Joanna Jędrzejczyk
Set Design: Maciej Urbaniak
motion designer: PWEE3000
1st AD: Jacek Kozłowski
Staedicam: Jacek Drofiak
PUMA is collaborating with Polish UFC fighter Joanna Jędrzejczyk as its new testimonial. The campaign was realized by photographer and director Pawel Fabjanski. Joanna Jędrzejczyk is a former Polish Muay Thai kickboxer and today a mixed martial arts fighter who fights in the strawweight class of the UFC in which she held the title. She has competed in 30 professional fights as a kickboxer, winning 27 and losing only three.
“I created a photo and video campaign for Puma. Joanna Jędrzejczyk – professional mixed martial arts fighter and former Muay Thai kickboxer – joined the team, and the main goal of the campaign was to announce the collaboration. This time, I was responsible for directing the video and creating photographic key visuals for the campaign.
The ad agency behind the project was High&, where Marcin Pyszora and Piotr Kujda are in charge of conception. High& works with Puma on long-term projects and focuses its marketing strategies on collaborations with musicians, celebrities, and athletes. The video campaign was shot by talented DOP Mateusz Dziekoński.”