08.03.2021  •  Photographers NEWS

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PAWEL FABJANSKI realizes the PUMA Poland campaign with mixed martial arts fighter Joanna Jedrzejczyk (stills & motion) on commission for the agency High&

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PAWEL FABJANSKI directed video campaign for Puma featuring Joanna Jędrzejczyk

The campaign was prepared for Puma to announce new team member: multiple kick-boxing champion, MMA champion Joanna Jędrzejczyk.

Director: PAWEL FABJANSKI
DOP: Mateusz Dziekoński
Client: Puma
Production: Pela Kujda
Advertising Agency: High&
Creative Director: Marcin Pyszora, Piotr Kujda
Producer: Katarzyna Maciejewska
Editing: Kuba Tomaszewicz
Post Production: Televisor Studio c/o Photoby&Co
Sound Design: Beat Shop Studio
Music: Kamil Holden
Styling: Starka
Hair: Agnieszka Koper
Make-up: Maja Adamiak
Celebrity: Joanna Jędrzejczyk
Set Design: Maciej Urbaniak
motion designer: PWEE3000
1st AD: Jacek Kozłowski
Staedicam: Jacek Drofiak

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PUMA is collaborating with Polish UFC fighter Joanna Jędrzejczyk as its new testimonial. The campaign was realized by photographer and director Pawel Fabjanski. Joanna Jędrzejczyk is a former Polish Muay Thai kickboxer and today a mixed martial arts fighter who fights in the strawweight class of the UFC in which she held the title. She has competed in 30 professional fights as a kickboxer, winning 27 and losing only three. 

“I created a photo and video campaign for Puma. Joanna Jędrzejczyk – professional mixed martial arts fighter and former Muay Thai kickboxer – joined the team, and the main goal of the campaign was to announce the collaboration. This time, I was responsible for directing the video and creating photographic key visuals for the campaign.

The ad agency behind the project was High&, where Marcin Pyszora and Piotr Kujda are in charge of conception. High& works with Puma on long-term projects and focuses its marketing strategies on collaborations with musicians, celebrities, and athletes. The video campaign was shot by talented DOP Mateusz Dziekoński.”

 
Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

 
Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

 
Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

 
Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

 
Pawel Fabjański for PUMA starring Joanna Jędrzejczyk

Pawel Fabjański for PUMA starring Joanna Jędrzejczyk