SVEN JACOBSEN photographs the SCHWARZKOPF got2b #UNCENSORED campaign and the global TAFT campaign ‘The new TAFT for strong moments’ on commission for TBWA Düsseldorf
TAFT. For strong moments! Schwarzkopf’s TAFT is presenting its relaunch with a new design. New formulas – free of animal-based ingredients and silicones – ensure a more pleasant feeling about your hair and new styling experience. SVEN JACOBSEN delivered the eye-catching print motifs, created in tandem to the commercials commissioned by TBWA Düsseldorf. Front and center of it all are the strong women who masterfully meet the challenges of their professional and private lives with TAFT at their side. (Consulting: Sina Linnenschmidt, Gabriel Chavez, Alexander Paudler, Lara Becker, CDs: André Heinrichs, Lynn Geppert, Marjorieth Sanmartin, Copy: Kira Jacob).
‘The New Taft. For Strong Moments’. How can you make yourself feel more confident? Taft is here to help! If you look great on the outside, you begin to feel great on the inside, too. Grab your favorite Taft product, run it through your hair and enjoy that extra boost of confidence. Taft has recently undergone a makeover itself – with a new design and improved formulas, giving your hair long-lasting style, volume, and movement. What more could you want? When you look and feel great, nothing can stand in the way of success. GoSee : schwarzkopf.international////strong-moments
A second campaign was photographed by SVEN JACOBSEN for TBWA Düsseldorf and SCHWARZKOPF. The GOT2B #UNCENSORED campaign celebrates diversity in eleven stories. With styling brand Got2b, Henkel Schwarzkopf presents the colorfully abundant spectrum of life – against all rules and stereotypes. From Zaklina, who talks about bullying in a small town, to Felix, who wants to become a ballet dancer, or Gino, who DJs as Charlet at night.
“We have been witnessing a growing freedom movement for many years now which is marked by an individuality last seen in the 1980s,” says Alexander Milstein, Managing Director Worldwide at TBWA. “With Got2b, we’re taking an even closer approach to the target group. Because this campaign is not primarily about the launch of a new product, but about taking a clear stand, about demanding openness and acceptance. Something that in reality, as the stories show, is still unfortunately not being lived the way it should,” says Rik Strubel, CMO Henkel Beauty Care.
About SVEN JACOBSEN
SVEN JACOBSEN
PHOTOGRAPHER
BORN IN 1969
1997 EXAM IN ARCHITECTURE
1999 FREELANCE PHOTOGRAPHER
2000 FIRST SON JESSE
2002 SECOND SON LUI
2007 THIRD SON CARLI
2012 FOURTH SON JIM
SVEN JACOBSENS PICTURES SHOW A STRONG WISH BACK TO THE SIMPLE THINGS IN LIFE, BACK TO MORE AWARENESS. THEY ARE ALSO A RADICAL DEMAND TO PRESERVE THE LOVE TO GENUINE TRUTH.
I TRY TO FIND SOUL IN A COLD, OVER-ENGINEERED WORLD AND TRY TO FREEZE IT IN PICTURES. I SIMPLY TRY TO LOCATE BLISS IN THE SIMPLE THINGS, IN THE AESTHETICS OF THE MOMENT, IN ORDER TO RENDER A MOOD VISIBLE AND I AM MOSTLY CONCERNED WITH EMOTIONALITY, LIGHTNESS AND AUTHENTICITY.
ALL THIS CAN BE UNDERSTOOD IN DIFFERENT VARIATIONS: FOR ME ITS ACCEPTATION IS BACK TO THE SIMPLE THINGS, TO THE ESSENCE, BACK TO THE ROOTS, BACK HOME, FIND PEACE OF MIND, AWAY FROM TOO MUCH PERFECTION, LEAVE THE ACHIEVEMENT-ORIENTED LIFESTYLE BEHIND, BACK TO REAL WARMTH AND TRUTH.
YOU CAN ALSO RECOGNIZE THIS WISH IN HIS PICTURE LANGUAGE. THE PICTURES ARE ALL WARM AND EMOTIONAL. THEY DEFY TOO MUCH PERFECTION.
THEY ARE SOMETHING OF AN HOMAGE TO A WORLD THAT IS VERY CLOSE AND BECKONS DAILY, AND TO LIFE AND ITS EXHIBITIONS
2012 TAYLOR WESSING PHOTOGRAPHIC PORTRAIT PRIZE 2012,NAT.PORTRAIT GALLERY LONDON
2012 VOIES OFF, ARLES FRANCE
2010 SINGLE EXH.`THATS A PIECE OF CAKE` PLAY,HAMBURG
2010 „SLIDELUCKSHOW“ MMX, BERLIN
2007 „SLIDELUCKSHOW“ SAND BOX STUDIOS,NEW YORK CITY
2005 SINGLE EXH. ´DISCO` GALLERY SCORPION,HAMBURG
2004 SINGLE EXH. ´SAFARI` APLANAT GALLERY,HAMBURG
2003 CANON PROFASHIONAL AWARD,COLOGNE,MUNICH,BERLIN
2002 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2002 BFF EXHIBITION PHOTOKINA COLOGNE
2001 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2001 REINHART WOLF PREIS 2001,HANBURG AND BERLIN
2000 BFF EXHIBITION PHOTOKINA COLOGNE
1999 KODAK PORTRAIT AWARD_2 PRICE
1998 SINGLE EXHIBITION `HEINE`HAMBURG
BOOKPROJECTS
2012 BACK TO MAMA, 272 PAGES 300X240MM KEHRER VERLAG HEIDELBERG / BERLIN
2008 I LOVE, 144 PAGES, 113 IMAGES,SIZE 300 X 210MM
2007 ARTBUYER GERMANY 2008, 320 PAGES,SIZE 240 X 300MM SELTMANN UND SÖHNE VERLAG BERLIN
2004 SAFARI, 120 PAGES, B/W PORTRAITS,SIZE 210 X 250MM
2002 SCHÖN, 120 PAGES, 85 IMAGES,SIZE 210 X 270 MM
CLIENTS
AUDI, APEROL, AXE, BMW, CAMPARI, CHAMPION, CARLSBERG, CASIO, CAMEL, COCA COLA, CONVERSE, DHL, EBAY, EASYJET, FERRARI, FIAT, FUJI, GRUNDIG, GUINESS, IKEA, KMS CALIFORNIA, LEWIS, L+M, LUFTHANSA, MARLBORO, MASERATI, MC DONALDS, MERCEDES BENZ, MEXX, MITSUBISHI, MUSTANG JEANS, NEW YORKER, NIKON, OLYMPUS, PHILIP MORRIS, SIEMENS, SONY ERICSSON, SKY , T-MOBILE, TOSHIBA, VODAFONE, YAMAHA...ETC
EDITORIALS
AMICA, BOOK MODA BAMBINI, BMM MAGAZINE, DEUTSCH, GALA, GUARDIAN MAGAZINE, GEO, GQ, INTERVIEW, J PEOPLE MAGAZINE, MARIE CLAIRE, MAX, NEO2, OYSTER MAGAZINE, QVEST, ROLLING STONE MAGAZINE, STYLE, STELLA MAGAZINE LONDON, STERN, STELLA MAGAZINE, SZ MAGAZIN, VANITY FAIR, ZEIT
LOVELINESS.
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