SVEN JACOBSEN photographs the SCHWARZKOPF got2b #UNCENSORED campaign and the global TAFT campaign ‘The new TAFT for strong moments’ on commission for TBWA Düsseldorf
TAFT. For strong moments! Schwarzkopf’s TAFT is presenting its relaunch with a new design. New formulas – free of animal-based ingredients and silicones – ensure a more pleasant feeling about your hair and new styling experience. SVEN JACOBSEN delivered the eye-catching print motifs, created in tandem to the commercials commissioned by TBWA Düsseldorf. Front and center of it all are the strong women who masterfully meet the challenges of their professional and private lives with TAFT at their side. (Consulting: Sina Linnenschmidt, Gabriel Chavez, Alexander Paudler, Lara Becker, CDs: André Heinrichs, Lynn Geppert, Marjorieth Sanmartin, Copy: Kira Jacob).
‘The New Taft. For Strong Moments’. How can you make yourself feel more confident? Taft is here to help! If you look great on the outside, you begin to feel great on the inside, too. Grab your favorite Taft product, run it through your hair and enjoy that extra boost of confidence. Taft has recently undergone a makeover itself – with a new design and improved formulas, giving your hair long-lasting style, volume, and movement. What more could you want? When you look and feel great, nothing can stand in the way of success. GoSee : schwarzkopf.international////strong-moments
A second campaign was photographed by SVEN JACOBSEN for TBWA Düsseldorf and SCHWARZKOPF. The GOT2B #UNCENSORED campaign celebrates diversity in eleven stories. With styling brand Got2b, Henkel Schwarzkopf presents the colorfully abundant spectrum of life – against all rules and stereotypes. From Zaklina, who talks about bullying in a small town, to Felix, who wants to become a ballet dancer, or Gino, who DJs as Charlet at night.
“We have been witnessing a growing freedom movement for many years now which is marked by an individuality last seen in the 1980s,” says Alexander Milstein, Managing Director Worldwide at TBWA. “With Got2b, we’re taking an even closer approach to the target group. Because this campaign is not primarily about the launch of a new product, but about taking a clear stand, about demanding openness and acceptance. Something that in reality, as the stories show, is still unfortunately not being lived the way it should,” says Rik Strubel, CMO Henkel Beauty Care.
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