The new DUCKSTEIN beer campaign, photographed by MARKUS MUELLER for Philipp and Keuntje - we have the first motifs on GoSee
The new campaign for the traditional beer label DUCKSTEIN from Lower Saxony, which belongs to Danish Carlsberg Breweries, takes a new approach with unusual picture material. You can't explain taste, you have to feel it," says Holger Lindhardt, Executive Creative Director at the Hamburg-based Philipp and Keuntje Agency. MARKUS MUELLER not only shot in the studio, but also spent time on the Canary Islands where he captured the perfect landscapes – among others on La Gomera, Tenerife and Fuerteventura. The first two motifs can now be seen on 18/1 posters and as advertisements in various magazines. Further motifs of this unusual beer campaign are coming soon.
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