FRITHJOF OHM INCL. PRETZSCH presents the new launch campaign for the MERCEDES-BENZ E Class on GoSee. “We present the latest work with our images for the international launch of the new Mercedes-Benz E Class, created under the lead of Berlin-based agency Antoni Garage and shot in the Barcelona region. Post production, including CG imaging of the cars, was in the hands of RECOM Berlin under Frithjof’s supervision.”
Production was taken care of by Matthias Pretzsch together with GoSee member Image Nation, and in charge of art buying was Marjorie Jorrot with creative direction by Mathias Wilke and Christian Kies.
CREDITS
Client Mercedes-Benz
Production Matthias Pretzsch + Image Nation BCN
Advertising Agency antoni garage
Creative Director ANTONI / Tilmann Gossner
Art Buyer Marjorie Jorrot
Post Production recom Berlin
Photographer Frithjof Ohm
Creative Direction Mathias Wilke, Christian Kies
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.