For Mercedes-Benz, MARCUS PHILIPP SAUER and his team took it to beautiful Stuttgart, the hometown of the star. And he finally had the pleasure of finally showing what wonderful locations his city has to offer – also known by insiders as Benztown. It doesn’t always have to be Los Angeles or Cape Town!
Marcus Philipp Sauer : “The new E Class AMG Line was photographed in the basin of the city.” But what is the basin? The Stuttgart metropolitan area is characterized by an elevation difference of more than 300 meters. The downtown area is nestled in a valley basin which is surrounded by hills on the sides accordingly. Since it is located in the basin, the Stuttgart city climate is generally characterized by wind of low speeds.
Mercedes-AMG GmbH, or simply AMG, is a subsidiary of Daimler AG and responsible for the custom high-performance vehicles of the company.
And where was the term Benztown first coined? On daimler.com, we read : “This curious name goes back to the 1990s, when Stuttgart began to distance itself from its image as a conservative industrious city where the sidewalks were traditionally rolled up every night. Vibrant nightclubs suddenly began to appear in the city center and Stuttgart became a hotbed of techno music, along with Frankfurt and Berlin. The city spawned a number of hip-hop bands, such as Die Fantastischen Vier, Massive Töne, and Freundeskreis, who caused quite a sensation and helped to suddenly make Stuttgart a place that could almost be called hip – a city in which you could also party.
During this time, DJ Thomilla teamed up with Peter Hoff to found the label Benztown Productions. The name was clearly inspired by the moniker Motown for Detroit, which is the home of the US automotive industry. The new label’s success soon became the buzz all over town. Even US superstar Puff Daddy recorded a song at Benztown Productions after giving a concert in Stuttgart. And even though the label no longer exists, the name Benztown is still synonymous for Stuttgart as a nightlife hotspot. It shows that music brings people together and sometimes helps to overcome old ways of thinking.” Model for the transportation shoot was Vera Jin. GoSee : daimler.com & marcussauer.com