The new VW Scirocco GTS - in nightly Hamburg staged by Frithjof Ohm & Pretzsch for DDB Berlin
The newest automotive project of the Hamburg-based photographer and producer team Frithjof OHM & PRETZSCH is the extravagant nightly staging of the ultra-sporty Scirocco GTS for VOLKSWAGEN and DDB Agency Berlin. After extensive research and scouting all across cities such as Rotterdam, London, Manchester, Paris and at last even Glasgow, the choice was once again good old Hamburg – a location with much more to offer than one would expect.
Matthias PRETZSCH, who directed the production, tells GoSee with a wink of an eye: "We like night shoots. When sometime after midnight, a sort of calm settles over the city, there is a peaceful feeling and you can work more focused. The damp, cold March nights, with temperatures near the freezing point, were met by the team with hanseatic toughness and a sunny disposition. For our somewhat temperature-sensitive customers, we always had a well-heated motorhome on set. They can count on that." We present you the results.
CREDITS
Client Volkswagen AG
Production Frithjof Ohm & Pretzsch / Matthias Pretzsch
Advertising Agency DDB
Creative Director Anika Kempkensteffen
Art Director Lars Jakschik
Art Buyer Andrea Boessenecker
Post Production Elisabeth Winter Retouching
Photographer Frithjof Ohm & Pretzsch / Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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