The power of X-models. Frithjof Ohm & Pretzsch carry out a shoot for the BMW xDrive 2015 launch campaign

Heye München commissioned Frithjof Ohm & Pretzsch to photograph BMW luxury SUV convertibles x4 and x6 for the BMW xDrive 2015 launch campaign.
CREDITS
Client     BMW AG
Production     Frithjof Ohm & Pretzsch / Matthias Pretzsch
Advertising Agency     Heye Munich
Creative Director     Chris Grouls
Art Director     Sebastian Struppler
Art Buyer     Martina Hansen, Ulli Saftig
Post Production     Holger Egbers
Photographer     Frithjof Ohm

About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."

Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."

Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
 

BMW xDrive Campaign

 

BMW xDrive Campaign

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