Tokyo, Long Beach, Andalusia. Frithjof Ohm + Pretzsch with international artwork for the new Subaru Levorg and the agency Designory
Designed to get you where you are going – by perfectionists for all-rounders. The automotive specialists realized a co-production spanning three continents for SUBARU. Eight motifs were created for the international launch of the new lifestyle four-wheel drive station wagon LEVORG, which is made by the Japanese carmaker, together with the agency Designory and its creative team in Long Beach and Tokyo. The vehicle which combines an optimum on function with exceptional aestheticism was staged in the impre4ssive mountainous landscape of Andalusia as well as in the port city of Malaga.
CREDITS
Production Frithjof Ohm & Pretzsch / Matthias Pretzsch
Advertising Agency Designory, USA, Japan
Creative Director Shingo Araki
Art Director Nao Tsunoda
Photographer Frithjof Ohm & Pretzsch / Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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