Wanderers into bookers and browsers into buyers – Sven JACOBSEN photographs the "More than just viewers" YOU TUBE campaign for AMV BBDO London and the UK market
The B2B campaign "More than just viewers" is meant to demonstrate that YOUTUBE has content to show for, which not only captivates visitor but also influences their behavior. And that across all customer segments and shifts. Which is the reflected in the diverse casting for the campaign, photographed for AMV BBDO in London by SVEN JACOBSEN.
The campaign shown was supported by Art Buyer Louisa Frost, online, in print titles and on selected out-of-home sites such as King's Cross or Oxford Circus Stations in London – because the campaign is not lastly targeted at the highly sought-after media industry. So far, the campaign is running exclusively in the United Kingdom.
Abbott Mead Vickers BBDO (AMV) is a London-based advertising agency and belongs to the BBDO agency network, the third-largest ad network worldwide with 287 offices in 79 countries.
About - YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim – founded the service in February 2005. Google bought the site in November 2006 for US $ 1.65 billion; YouTube now operates as one of Google's subsidiaries. YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
About SVEN JACOBSEN
SVEN JACOBSEN
PHOTOGRAPHER
BORN IN 1969
1997 EXAM IN ARCHITECTURE
1999 FREELANCE PHOTOGRAPHER
2000 FIRST SON JESSE
2002 SECOND SON LUI
2007 THIRD SON CARLI
2012 FOURTH SON JIM
SVEN JACOBSENS PICTURES SHOW A STRONG WISH BACK TO THE SIMPLE THINGS IN LIFE, BACK TO MORE AWARENESS. THEY ARE ALSO A RADICAL DEMAND TO PRESERVE THE LOVE TO GENUINE TRUTH.
I TRY TO FIND SOUL IN A COLD, OVER-ENGINEERED WORLD AND TRY TO FREEZE IT IN PICTURES. I SIMPLY TRY TO LOCATE BLISS IN THE SIMPLE THINGS, IN THE AESTHETICS OF THE MOMENT, IN ORDER TO RENDER A MOOD VISIBLE AND I AM MOSTLY CONCERNED WITH EMOTIONALITY, LIGHTNESS AND AUTHENTICITY.
ALL THIS CAN BE UNDERSTOOD IN DIFFERENT VARIATIONS: FOR ME ITS ACCEPTATION IS BACK TO THE SIMPLE THINGS, TO THE ESSENCE, BACK TO THE ROOTS, BACK HOME, FIND PEACE OF MIND, AWAY FROM TOO MUCH PERFECTION, LEAVE THE ACHIEVEMENT-ORIENTED LIFESTYLE BEHIND, BACK TO REAL WARMTH AND TRUTH.
YOU CAN ALSO RECOGNIZE THIS WISH IN HIS PICTURE LANGUAGE. THE PICTURES ARE ALL WARM AND EMOTIONAL. THEY DEFY TOO MUCH PERFECTION.
THEY ARE SOMETHING OF AN HOMAGE TO A WORLD THAT IS VERY CLOSE AND BECKONS DAILY, AND TO LIFE AND ITS EXHIBITIONS
2012 TAYLOR WESSING PHOTOGRAPHIC PORTRAIT PRIZE 2012,NAT.PORTRAIT GALLERY LONDON
2012 VOIES OFF, ARLES FRANCE
2010 SINGLE EXH.`THATS A PIECE OF CAKE` PLAY,HAMBURG
2010 „SLIDELUCKSHOW“ MMX, BERLIN
2007 „SLIDELUCKSHOW“ SAND BOX STUDIOS,NEW YORK CITY
2005 SINGLE EXH. ´DISCO` GALLERY SCORPION,HAMBURG
2004 SINGLE EXH. ´SAFARI` APLANAT GALLERY,HAMBURG
2003 CANON PROFASHIONAL AWARD,COLOGNE,MUNICH,BERLIN
2002 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2002 BFF EXHIBITION PHOTOKINA COLOGNE
2001 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2001 REINHART WOLF PREIS 2001,HANBURG AND BERLIN
2000 BFF EXHIBITION PHOTOKINA COLOGNE
1999 KODAK PORTRAIT AWARD_2 PRICE
1998 SINGLE EXHIBITION `HEINE`HAMBURG
BOOKPROJECTS
2012 BACK TO MAMA, 272 PAGES 300X240MM KEHRER VERLAG HEIDELBERG / BERLIN
2008 I LOVE, 144 PAGES, 113 IMAGES,SIZE 300 X 210MM
2007 ARTBUYER GERMANY 2008, 320 PAGES,SIZE 240 X 300MM SELTMANN UND SÖHNE VERLAG BERLIN
2004 SAFARI, 120 PAGES, B/W PORTRAITS,SIZE 210 X 250MM
2002 SCHÖN, 120 PAGES, 85 IMAGES,SIZE 210 X 270 MM
CLIENTS
AUDI, APEROL, AXE, BMW, CAMPARI, CHAMPION, CARLSBERG, CASIO, CAMEL, COCA COLA, CONVERSE, DHL, EBAY, EASYJET, FERRARI, FIAT, FUJI, GRUNDIG, GUINESS, IKEA, KMS CALIFORNIA, LEWIS, L+M, LUFTHANSA, MARLBORO, MASERATI, MC DONALDS, MERCEDES BENZ, MEXX, MITSUBISHI, MUSTANG JEANS, NEW YORKER, NIKON, OLYMPUS, PHILIP MORRIS, SIEMENS, SONY ERICSSON, SKY , T-MOBILE, TOSHIBA, VODAFONE, YAMAHA...ETC
EDITORIALS
AMICA, BOOK MODA BAMBINI, BMM MAGAZINE, DEUTSCH, GALA, GUARDIAN MAGAZINE, GEO, GQ, INTERVIEW, J PEOPLE MAGAZINE, MARIE CLAIRE, MAX, NEO2, OYSTER MAGAZINE, QVEST, ROLLING STONE MAGAZINE, STYLE, STELLA MAGAZINE LONDON, STERN, STELLA MAGAZINE, SZ MAGAZIN, VANITY FAIR, ZEIT
LOVELINESS.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
