05.09.2022  •  Photographers NEWS

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Your gym is everywhere ! MICHAEL MUELLER photographs the GYMBASSADOR sports campaign on location in Cape Town

Gymbassador manufactures sustainable sports apparel that enables maximum performance and has a positive impact on our planet. Gymbassador : “Europeans purchase around 26 kg of clothing each year, and 11 kg are thrown away. 87% of this used clothing is not recycled but usually ends up in landfills mainly in the Far East if it is not incinerated. Let’s instead be fast in sports and slow when it comes to our clothing…”

MICHAEL MUELLER photographed the latest GYMBASSADOR campaign on location in Cape Town : “Embracing the claim, we shot these images in many different locations in Cape Town.”

What began in Osterode am Harz as a one-man show founded by Rico Hausmann has meanwhile evolved into the small sports apparel manufacturer from Hanover with strong values and high-quality products it is today : “We are a collective of visionaries and makers who challenge the status quo in the textile industry with plenty of passion and hard work. Our motivation is to solve things better and more flexibly than the big companies.”

In other words, sports apparel that enables maximum performance while making a positive impact on the planet at the same time. Sustainable sports apparel without compromises when it comes to functionality or style. For everyone who also has the feeling that the production and consumption conditions of textiles have to change dramatically.

GoSee : gymbassador.commichaelmuellerfotografie.com


CREDITS
Marketing Strategy & Concept: Michael Finke
Creative Direction: Rouven Steinke
Video DOP: Daniel Goldhahn
Production: Magic Mountain Productions
Represented by Barbara Neubauer

 
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MICHAEL MUELLER FOTOGRAFIE

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MICHAEL MUELLER FOTOGRAFIE

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MICHAEL MUELLER FOTOGRAFIE

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