‘Defy the Limits’ - an eye-catching NISSAN QASHQAI campaign with elaborate CGI visuals by RECOM CGI for TBWA/Nissan United
This September, the iconic crossover NISSAN QASHQAI celebrated its big comeback with the new European ‘Defy the Limits’ campaign. To launch the new brand platform ‘Defy Ordinary’, Nissan and its agency TBWA/Nissan United are showcasing the legendary model with a creative 360-degree campaign that defies the laws of physics and urban driving.
For the launch campaign, RECOM joined forces with Art Director Jocelyn Berthat from TBWA. The vehicle concept, shown gliding through epic urban architectures from impressive perspectives, is based on AI-generated visuals. RECOM developed a series of images that enhance the dramatic effect of the scenery by highlighting the reflections and refractions of the complex architecture.
The campaign has been rolled out across Europe.
CREDITS
Client NISSAN Europe
Advertising Agency TBWA Paris
Art Director Jocelyn Berthat
Post Production recomPOST c/o recom GmbH & Co. KG
CGI recomCGI c/o recom GmbH & Co. KG
About RECOM GMBH & CO. KG
We deliver the highest calibre of CGI for stills and film, exceptional retouching, creative consulting and other digital magic. From Berlin to Brooklyn, London, Stuttgart, Paris, Munich, Sofia and now Hamburg, our international studios give us huge capacity around the clock. Each studio is unique: we pride ourselves on the creative energy and agility of a boutique operation. We’re a diverse, passionate band of creators, united by our boundless enthusiasm for visual arts. We thrive on close collaboration with creatives: clients, agencies, photographers, directors and more. These synergies — strengthened as we push boundaries and pioneer techniques together — give our work its unique aesthetic edge.
With a deep knowledge of our craft — from our origins working with analogue film, to the electrifying potential of AI — we continue to build on the foundations: sharp eyes, strong direction, and translating emotion through technology.
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