‘Revolution is a French thing’ - the ALL-ELECTRIC RENAULT 5 launch with FULL CGI & creative retouch by RECOM for Publicis Conseil & an UPDATE-24-BERLIN exhibitor
“Bonjour tout le monde! ‘Revolution is a French thing’ – the new all-electric Renault 5 has just been launched on 26 February – and comes complete with a baguette holder for those looking for that extra je ne sais quoi… .” RECOM PARIS worked with the entire RECOM GROUP at full speed around the clock in a 24/7 workflow, and that worldwide, to proudly deliver these FULL CGI visuals for the unveiling at the 2024 Geneva International Motor Show.
RENAULT has just introduced its highly anticipated electric R5 at the Geneva International Motor Show, a model which definitely takes its styling cues from its bestselling predecessor from 1972.
“Renault 5 E-Tech Electric is a cult icon redesigned for the modern age. We pulled out all the stops for this engaging car, designed and built in France. With its cheerful design and new-generation technologies, it’s out to make electric vehicles more affordable in Europe.” Fabrice Cambolive, CEO of Renault.
CREDITS
Renault Design
VP Design Gilles Vidal
Design Project Director Paula Fabregat-Andreu
Chief Global Brand Designer Karl Saffre
Global Brand Designer Emeric Pouzenc-Parmentier
Brand Identity Florent FOREST
Publicis Conseil
Creative Director gurvan prioul
Artistic Director Pierre Dumont
Commerciaux Agnes Abensour Koskas Gennifer Rousseau Gregoire VERDET Faustine Leblan Mathilde Ferail Frederic Moussairoux Marine Ollivier Isabel Daviau Camille Grevelinger
Production Caroline Petruccelli Anissa BELBACHIR
Meet the RECOM team in person at UPDATE-24-BERLIN.
CREDITS
Client RENAULT
Advertising Agency PUBLICIS CONSEIL
Creative Director GURVAN PRIOUL
Art Director PIERRE DUMONT
Post Production recomPOST c/o RECOM GmbH & Co. KG
FULL-CGI recomCGI c/o RECOM GmbH & Co. KG
FEATURING: +1
About RECOM GMBH & CO. KG
We deliver the highest calibre of CGI for stills and film, exceptional retouching, creative consulting and other digital magic. From Berlin to Brooklyn, London, Stuttgart, Paris, Munich, Sofia and now Hamburg, our international studios give us huge capacity around the clock. Each studio is unique: we pride ourselves on the creative energy and agility of a boutique operation. We’re a diverse, passionate band of creators, united by our boundless enthusiasm for visual arts. We thrive on close collaboration with creatives: clients, agencies, photographers, directors and more. These synergies — strengthened as we push boundaries and pioneer techniques together — give our work its unique aesthetic edge.
With a deep knowledge of our craft — from our origins working with analogue film, to the electrifying potential of AI — we continue to build on the foundations: sharp eyes, strong direction, and translating emotion through technology.
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