ALPINE A290 β, the first fully-fledged electric showcar from the ‘Dream Garage’ of ALPINE - a global campaign with animations by JUICE c/o ANALOG / DIGITAL

The global campaign for the ALPINE A290 β by Havas Worldwide Paris is chock full of VFX and holographic typography animations by JUICE c/o ANALOG / DIGITAL. Plus, F1 racers Pierre Gasly and Esteban Ocon battle it out in an intense a wheel-to-wheel race. Trust us, it’s a must-watch!

The ALPINE A290_β takes the electric car experience to an entirely new level – propeling the agile sports car into a battery-electric future while giving the ALPINE brand a new lifestyle character all in one.

Agency: Havas Worldwide Paris
Director: Alberto Blanco
Production: QUAD Productions / QUAD GROUP
Producers: Martin Revol, Nataly Aveillan
Post Production: JUICE c/o ANALOG / DIGITAL

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CREDITS
Director     Alberto Blanco
Client     Alpine
Advertising Agency     Havas Paris
Visual Effects     Juice c/o ANALOG / DIGITAL

About ANALOG / DIGITAL
Experience & multidisciplinary approach.
From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.  We’re always on the look-out for what’s next too.