BMW i ParkNow and the CGI geniuses at PX GROUP invite you to indulge in a simple pleasure
ParkNow is the app and web based service by BMW i, which is to change parking forever. It is already in up and running in the San Francisco area, where it helps in the search for a parking space with partnering car parks, electronic space reservation and digital payment. VCCP Berlin commissioned parking space images with particularly inviting objects, which PX1 created, including composing and look, in CGI.
About - BMW i represents a sustainable mobility concept even more than it stands for innovative electric and hybrid cars. Cars and mobility services are intelligently linked to promote urban mobility both with and without automobiles. The BMW owned venture capital firm BMW i Ventures supports many such services. Following a local trial phase, the services are usually offered at national level. ParkNow is an app- and web-based service that will change parking forever. Firstly, by providing a clear overview of the parking situation in a city. Its partner car parks can be filtered by price, distance or even availability of services, such as charging stations or car wash.
Secondly, you can use ParkNow to make a binding booking for your parking spot in advance and are then guided directly to your destination. You access the parking garage using an electronic ticket. Payment is made automatically by credit card on exiting the car park. This puts an end to the stress of searching for a parking space, confusion about charges and the tedious searching for change and the ticket. And incidentally, it is also good for the environment, as it eliminates the need to drive around in search of parking. ParkNow is currently available in the greater San Francisco area and will soon be expanded to other cities. park-now.com
CREDITS
Client BMWi
Advertising Agency VCCP
Post Production PX1 Berlin / Christoph Onnen
About PX GROUP
PX Group: uniting the Post-Production houses PX1 Berlin, PX2 Hamburg and PX5 Munich. Our specialist knowledge comprises CGI for still and animation imagery, creative Retouching and Prepress. The skills and passion of our digital artists are our most valuable asset; working closely together with agencies and photographers in house or on location. Our dedicated teams, (specialised in the areas People, Fashion and Beauty, Still-life and Automotive), compliment one another to form complex and top performing units.
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