HYUNDAI ‘Trained in Vegas’ Campaign - with a Mix of CGI+AI+Creative Retouch by RECOM
Hyundai Motor and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on the carmaker’s driverless Robotaxi (GoSee reported). ‘Trained in Vegas’ hinges on Hyundai Motor’s choice of Las Vegas as the launch location for its IONIQ 5 robotaxi and leans into the city’s wild reputation to underscore its technical capabilities.
Motifs for the campaign were shot by Berlin-based photographer Jules Esick – with a mix of CGI, AI, and creative retouch in post by recom. Shot from the point of view of the robotaxi, the campaign showcases bizarre scenarios on the streets of Vegas; from an Elvis impersonator cruising on a mini-scooter, to an alien on roller skates. Each motif is displayed alongside simple copy, emphasizing that, faced with unexpected situations, the robotaxi is smart enough to react accordingly.
The campaign takes a humorous approach in contrast to typical communication on autonomous driving that’s usually filled with technical details and jargon. The campaign has already won Bronze four times at the Clio Awards.
RECOM was at Update once again this year, and this time with an XXL booth on both days. Antje Lindenberg (recom Hamburg), Jonas Brachmann and Tobias Kern (recom Berlin) as well as Lars Wittmaak and Thorsten Jasper Weese (recom Stuttgart) would like to take the opportunity to thank the loads of visitors that came and showed such great interest.
CREDITS
Client Hyundai
Usage AWARDS 2024
Advertising Agency Jung von Matt, Spree
Creative Director Sarah Buggle
Post Production recomPOST c/o RECOM GmbH & Co. KG
Photographer Jules Esick c/o MARKENFILM
CGI / AI recomCGI c/o RECOM GmbH & Co. KG
About RECOM GMBH & CO. KG
We deliver the highest calibre of CGI for stills and film, exceptional retouching, creative consulting and other digital magic. From Berlin to Brooklyn, London, Stuttgart, Paris, Munich, Sofia and now Hamburg, our international studios give us huge capacity around the clock. Each studio is unique: we pride ourselves on the creative energy and agility of a boutique operation. We’re a diverse, passionate band of creators, united by our boundless enthusiasm for visual arts. We thrive on close collaboration with creatives: clients, agencies, photographers, directors and more. These synergies — strengthened as we push boundaries and pioneer techniques together — give our work its unique aesthetic edge.
With a deep knowledge of our craft — from our origins working with analogue film, to the electrifying potential of AI — we continue to build on the foundations: sharp eyes, strong direction, and translating emotion through technology.
GoSee : recom.de
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