Imagerefinery : finishing touches to the OTTO summer campaign, RITTER SPORT flavour in colour, the German team for MERCEDES BENZ
Imagerefinery added the finishing touches to the OTTO summer fashion collection for Hamburg-based agency Kolle Rebbe. Astrid Salomon was the photographer.
Kay-Owe Tiedemann was the art director, Emanuel Mugrauer was in charge of the art buying.
The campaign’s 18/1 posters are currently all over Germany. The motifs can also be found at airports, such as Hamburg, where they welcome both natives and tourists to the country.
Magnus Winter photographer the colourful people motifs for the latest RITTER SPORT campaign. Imagerefinery integrated the colour of each flavour, for example peppermint, into the adverts visual world.
The graphic posters, which are all over Germany, perfectly match the colour code on the pack shot. The agency was once again Kolle Rebbe Hamburg with AD Jörg Dittmann, CD Rolf Leger and AB Alice Feja.
Even though Germany ‘only’ managed to come third place in the World Cup and the fever has died down a bit, the German circular team shot has become a key visual for the country. Jung von Matt / Spree created the concept for sponsor MERCEDES BENZ, Klaus MERZ c/o KLEIN PHOTOGRAPHEN championed challenging conditions and shot the images and IMAGEREFINERY posted everything together.
As one might imagine, time was a luxury, so it was near impossible to shoot the individual players and the graphic layout required a circle made up of the 11 players. The limits of perspective also proved difficult. IMAGEREFINERY completed the missions and all its other niggles such as the countless exchange and movement of individual players.
CREDITS
Client Otto
Art Director Kay-Owe Tiedemann
Art Buyer Emanuel Mugrauer
Post Production Imagerefinery
Photographer Astrid Salomon
About IMAGEREFINERY
IMAGEREFINERY steht für High-End Postproduction. Komplexes Composing, klare Look-Entwicklung und sensibles Retouching sind unsere Leidenschaft. Zusätzlich erweitern wir mit CGI den fotografischen Spielraum und setzen bei Live-Rendering und Fluid-Simulation auf größtmöglichen Realismus und Flexibilität.
Fotografen, Werbe- und Designagenturen vertrauen uns Ihre Bilder und Ideen an. Wir helfen bei ihrer Entwicklung, finden Wege alles passgenau in Szene zu setzen und sind einfach da – egal ob vor oder während des Shootings mit eigenem Equipment und wenn nötig die ganze Nacht.
Nur so entstehen Bildwelten mit höchstem, kreativen Anspruch, und deshalb ist IMAGEREFINERY der Ort, wo Bilder hin wollen.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
