Imagerefinery : full CGI for DIY retail chain OBI's new store openings
The Bartel, Brömmel, Struck und Partner advertising agency developed the 'Jack-in-the-Box' module campaign for DIY-chain OBI and its new openings in 2012.
Depending on the occasion, city names or seasonal symbols jump out of the roof of the 'opened' DIY-store.
IMAGEREFINERY realised the complete DIY-store, its surroundings as well as the piggy bank in 3D. A handful of elements, such as the helm and a few parts of the vegetation were realised using stock solutions.
The stylised DIY-store is located in the midst of a clean, traditional, German environment and site-specific details (such as the city of Aachen), were added to the production.
All of the formats were created from the master source file. Here is the link to the OBI re-opening in AACHEN.
OBI (Olympics Baumarkt Holding) is the number one in the construction and DIY industry. OBI can be found in 13 European countries and has 560 branches, 340 of which are located in Germany. The company employs over 43,100 staff.
Ever since the first OBI store opened in 1970 in Hamburg, the spread of the 'Orange Box' has been subject to constant expansion.
CREDITS
Client OBI
Advertising Agency Bartel, Brömmel, Struck & Partner Werbeagentur
Creative Director Finn Rieckermann
Post Production IMAGEREFINERY
About IMAGEREFINERY
IMAGEREFINERY steht für High-End Postproduction. Komplexes Composing, klare Look-Entwicklung und sensibles Retouching sind unsere Leidenschaft. Zusätzlich erweitern wir mit CGI den fotografischen Spielraum und setzen bei Live-Rendering und Fluid-Simulation auf größtmöglichen Realismus und Flexibilität.
Fotografen, Werbe- und Designagenturen vertrauen uns Ihre Bilder und Ideen an. Wir helfen bei ihrer Entwicklung, finden Wege alles passgenau in Szene zu setzen und sind einfach da – egal ob vor oder während des Shootings mit eigenem Equipment und wenn nötig die ganze Nacht.
Nur so entstehen Bildwelten mit höchstem, kreativen Anspruch, und deshalb ist IMAGEREFINERY der Ort, wo Bilder hin wollen.
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