Realizing good ideas despite all adversities and making dreams come true – that’s what the brand O2 stands for with its ‘Can Do’ attitude. O2 Telefónica and Serviceplan Bubble have developed a large-scale integrated campaign together. A total of sixteen motifs were created by photographer Dave Hill, which were run in parallel to the brand film with emotional storytelling across all channels. (Director: Salomon Ligthelm, Production: Markenfilm Hamburg). IMAGEREFINERY took care of post production.
Serviceplan Bubble demonstrates with the strong ‘Can Do’ attitude what’s all possible today thanks to hi-tech and the extremely good O2 network : For example, two musicians perform a concert in sync from two different locations, or a basketball player throws a basket wearing VR glasses!
Lars Holling, Managing Partner at Serviceplan Group: “A huge project which we worked on for so many months. For us, it is more than just a campaign – it is a new mindset that needed to be conveyed across all channels. From the campaign, to a new store in Berlin or even a brand book and live concert – it’s all about Can Do. To make it, we got thrilling people on board such as RIN and Schmyt, as well as Robogirl Beyza, whose body has been dealt a hard blow by fate, or our forever-young fashion influencer Gramps. They all personify CAN DO.
The campaign is online, on TV, in movie theaters, print, audio, (digital) out-of-home ((D)OOH), social media, and at the point of sale (POS).
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